Detlev Zwick
About
Detlev Zwick has authored 35 papers that have received a total of 1.8k indexed citations.
This includes 19 papers in Sociology and Political Science, 14 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Management and Organizational Studies (8 papers). Detlev Zwick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (10 papers) and Management and Organizational Studies (8 papers) and collaborates with scholars based in Canada, United States and United Kingdom. Detlev Zwick's co-authors include Nikhilesh Dholakia, Aron Darmody, Alan Bradshaw, Jonathan E. Schroeder and Janice Denegri‐Knott and has published in prestigious journals such as Journal of Business Ethics, European Journal of Marketing and American Behavioral Scientist
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