Aron Darmody
About
Aron Darmody has authored 14 papers that have received a total of 661 indexed citations.
This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Service and Product Innovation (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Aron Darmody is often cited by papers focused on Digital Marketing and Social Media (5 papers), Service and Product Innovation (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Canada and United States. Aron Darmody's co-authors include Samuel K. Bonsu, Detlev Zwick, Meera Venkatraman, Marie‐Agnès Parmentier and Ruby Roy Dholakia and has published in prestigious journals such as Journal of Business Research, Journal of Marketing Management and Journal of Consumer Behaviour
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