Meera Venkatraman
About
Meera Venkatraman has authored 23 papers that have received a total of 743 indexed citations.
This includes 14 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Meera Venkatraman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States and India. Meera Venkatraman's co-authors include Ruby Roy Dholakia, Deborah Marlino, Aron Darmody, Lawrence H. Wortzel and Gerald E. Smith and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Retailing
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