Don Peppers
About
Don Peppers has authored 12 papers that have received a total of 1.2k indexed citations.
This includes 2 papers in Organizational Behavior and Human Resource Management, 2 papers in Management Information Systems and 2 papers in Marketing. The topics of these papers are Big Data and Business Intelligence (2 papers), Customer Service Quality and Loyalty (2 papers) and Customer churn and segmentation (1 paper). Don Peppers is often cited by papers focused on Big Data and Business Intelligence (2 papers), Customer Service Quality and Loyalty (2 papers) and Customer churn and segmentation (1 paper) and collaborates with scholars based in United States. Don Peppers's co-authors include Martha Rogers, B. Joseph Pine, John Humphreys, Peter A. Schneider and Mildred Golden Pryor and has published in prestigious journals such as Journal of Marketing, Journal of Product Innovation Management and Long Range Planning
In The Last Decade
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