Don R. Rahtz

32 papers and 996 indexed citations i.

Don R. Rahtz has authored 32 papers that have received a total of 996 indexed citations. This includes 7 papers in Social Psychology, 6 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Role of Positive Emotions in Well-Being (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Don R. Rahtz is often cited by papers focused on Role of Positive Emotions in Well-Being (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Australia and South Korea. Don R. Rahtz's co-authors include M. Joseph Sirgy, H. Lee Meadow, Rhonda Phillips, Dong‐Jin Lee and Muris Čičić and has published in prestigious journals such as Journal of Business Research, Quality of Life Research and Journal of Advertising