Muris Čičić

29 papers and 959 indexed citations i.

About

Muris Čičić has authored 29 papers that have received a total of 959 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and International Business and FDI (6 papers). Muris Čičić is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and International Business and FDI (6 papers) and collaborates with scholars based in Bosnia and Herzegovina, Australia and United States. Muris Čičić's co-authors include M. Joseph Sirgy, Paul G. Patterson, Melika Husić-Mehmedović, Dong‐Jin Lee and Don R. Rahtz and has published in prestigious journals such as Journal of Business Ethics, European Journal of Marketing and Journal of Advertising

In The Last Decade

Rankless by CCL
2025