Dong-Keun Yoo
About
Dong-Keun Yoo has authored 7 papers that have received a total of 468 indexed citations.
This includes 4 papers in Organizational Behavior and Human Resource Management, 4 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Perception and Purchasing Behavior (2 papers). Dong-Keun Yoo is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Customer Service Quality and Loyalty (4 papers) and Consumer Perception and Purchasing Behavior (2 papers) and collaborates with scholars based in South Korea. Dong-Keun Yoo's co-authors include Yong‐Ki Lee and has published in prestigious journals such as Journal of Services Marketing and Journal of the Korean Society of Clothing and Textiles
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