Dong‐Mo Koo
About
Dong‐Mo Koo has authored 28 papers that have received a total of 1.4k indexed citations.
This includes 17 papers in Sociology and Political Science, 17 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Dong‐Mo Koo is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in South Korea, Portugal and Finland. Dong‐Mo Koo's co-authors include Joonheui Bae, Sandra María Correia Loureiro, Hyun‐Hee Park, Sang Jin Kim and Kyung Hoon Kim and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing
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