Joonheui Bae

20 papers and 273 indexed citations i.

Joonheui Bae has authored 20 papers that have received a total of 273 indexed citations. This includes 15 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (5 papers). Joonheui Bae is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in South Korea and Finland. Joonheui Bae's co-authors include Dong‐Mo Koo, Kyung Hoon Kim, Juran Kim, Sang Jin Kim and Hyun‐Hee Park and has published in prestigious journals such as Journal of Business Research, Internet Research and International Journal of Advertising