Juran Kim

35 papers and 1.2k indexed citations i.

Juran Kim has authored 35 papers that have received a total of 1.2k indexed citations. This includes 25 papers in Sociology and Political Science, 24 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Customer Service Quality and Loyalty (10 papers). Juran Kim is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in South Korea, United States and China. Juran Kim's co-authors include Ki‐Hoon Lee, Sally J. McMillan, Charles R. Taylor, Joonheui Bae and Kyung Hoon Kim and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Sex Roles