Sally J. McMillan

50 papers and 2.5k indexed citations i.

Sally J. McMillan has authored 50 papers that have received a total of 2.5k indexed citations. This includes 32 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Communication. The topics of these papers are Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers). Sally J. McMillan is often cited by papers focused on Digital Marketing and Social Media (20 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United States, South Korea and Australia. Sally J. McMillan's co-authors include Jangsun Hwang, Colette Browning, Claudia Meyer, Rajna Ogrin and Juran Kim and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing