Donna T. Mayo
About
Donna T. Mayo has authored 16 papers that have received a total of 325 indexed citations.
This includes 7 papers in Marketing, 6 papers in Management of Technology and Innovation and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers). Donna T. Mayo is often cited by papers focused on Consumer Retail Behavior Studies (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United States. Donna T. Mayo's co-authors include Marilyn M. Helms, Scott A. Inks, James T. Simpson, Richard C. Becherer and James E. Coleman and has published in prestigious journals such as Journal of Business Research, Journal of Organizational Change Management and The Journal of Marketing Theory and Practice
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