Drew Martin
About
Drew Martin has authored 56 papers that have received a total of 1.4k indexed citations.
This includes 37 papers in Sociology and Political Science, 25 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Diverse Aspects of Tourism Research (16 papers) and Digital Marketing and Social Media (14 papers). Drew Martin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Diverse Aspects of Tourism Research (16 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United States, South Korea and United Kingdom. Drew Martin's co-authors include Arch G. Woodside, Sunmee Choi, Paul Herbig, Sameer Hosany and Milton Mayfield and has published in prestigious journals such as Journal of Business Research, Tourism Management and IEEE Transactions on Power Electronics
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