Sunmee Choi
About
Sunmee Choi has authored 27 papers that have received a total of 995 indexed citations.
This includes 24 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Market Behavior and Pricing (9 papers). Sunmee Choi is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Market Behavior and Pricing (9 papers) and collaborates with scholars based in South Korea, United States and Sweden. Sunmee Choi's co-authors include Anna S. Mattila, Drew Martin, Lerzan Aksoy, Altaf Merchant and Gregory M. Rose and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and International Journal of Hospitality Management
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