E. H. Bonfield

15 papers and 534 indexed citations i.

E. H. Bonfield has authored 15 papers that have received a total of 534 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 2 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Innovations in Educational Methods (2 papers). E. H. Bonfield is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (3 papers) and Innovations in Educational Methods (2 papers) and collaborates with scholars based in United States and France. E. H. Bonfield's co-authors include Michael J. Ryan, David E. Stout, Jerome B. Kernan, James M. Hunt and Thomas W. Speh and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research