E. Laird Landon

20 papers and 627 indexed citations i.

E. Laird Landon has authored 20 papers that have received a total of 627 indexed citations. This includes 6 papers in Marketing, 3 papers in Statistics and Probability and 2 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Survey Sampling and Estimation Techniques (2 papers). E. Laird Landon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Survey Sampling and Estimation Techniques (2 papers) and collaborates with scholars based in United States and Latvia. E. Laird Landon's co-authors include George E. Belch, Edward Blair, William J. Lundstrom, J. N. K. Rao and C.R. Goeldner and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research