Easwar S. Iyer

31 papers and 2.4k indexed citations i.

Easwar S. Iyer has authored 31 papers that have received a total of 2.4k indexed citations. This includes 20 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Environmental Education and Sustainability (5 papers). Easwar S. Iyer is often cited by papers focused on Environmental Sustainability in Business (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Environmental Education and Sustainability (5 papers) and collaborates with scholars based in United States and Australia. Easwar S. Iyer's co-authors include Rajiv Kashyap, Kathleen Debevec, Elizabeth G. Miller, Subhabrata Bobby Banerjee and William D. Diamond and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research