Edward Shiu
About
Edward Shiu has authored 52 papers that have received a total of 3.1k indexed citations.
This includes 32 papers in Marketing, 15 papers in Applied Psychology and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Behavioral Health and Interventions (15 papers) and Customer Service Quality and Loyalty (12 papers). Edward Shiu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Behavioral Health and Interventions (15 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United Kingdom, Germany and United States. Edward Shiu's co-authors include Louise M. Hassan, Deirdre Shaw, Gianfranco Walsh, Sara Parry and Gerard Hastings and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing
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