Edward W. Cundiff

30 papers and 713 indexed citations i.

Edward W. Cundiff has authored 30 papers that have received a total of 713 indexed citations. This includes 12 papers in Marketing, 6 papers in Strategy and Management and 3 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (4 papers) and International Business and FDI (3 papers). Edward W. Cundiff is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (4 papers) and International Business and FDI (3 papers) and collaborates with scholars based in United States. Edward W. Cundiff's co-authors include Lee D. Dahringer, Phillip D. White, Bronislaw J. Verhage, Marvin A. Jolson and Kjell Erik Rudestam and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.