Eileen Fischer

94 papers and 7.0k indexed citations i.

Eileen Fischer has authored 94 papers that have received a total of 7.0k indexed citations. This includes 34 papers in Marketing, 29 papers in Sociology and Political Science and 24 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Entrepreneurship Studies and Influences (23 papers) and Digital Marketing and Social Media (16 papers). Eileen Fischer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Entrepreneurship Studies and Influences (23 papers) and Digital Marketing and Social Media (16 papers) and collaborates with scholars based in Canada, United States and Australia. Eileen Fischer's co-authors include A. Rebecca Reuber, Lorraine Dyke, Marie‐Agnès Parmentier, Brenda Gainer and Ed Chung and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Journal of Consumer Research