Elena Horská

74 papers and 600 indexed citations i.

Elena Horská has authored 74 papers that have received a total of 600 indexed citations. This includes 25 papers in Food Science, 24 papers in Marketing and 11 papers in Strategy and Management. The topics of these papers are Global Trade and Competitiveness (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Packaging Perceptions and Trends (9 papers). Elena Horská is often cited by papers focused on Global Trade and Competitiveness (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Packaging Perceptions and Trends (9 papers) and collaborates with scholars based in Slovakia, Poland and Serbia. Elena Horská's co-authors include Miroslava Kačániová, Ľudmila Nagyová, Simona Kunová, Jana Petrová and Peter Haščí­k and has published in prestigious journals such as Appetite, Sustainability and British Food Journal