Emanuela Prandelli

21 papers and 2.1k indexed citations i.

Emanuela Prandelli has authored 21 papers that have received a total of 2.1k indexed citations. This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (4 papers). Emanuela Prandelli is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in Italy, United States and Austria. Emanuela Prandelli's co-authors include Gianmario Verona, Mohanbir Sawhney, Martin Schreier, Christoph Fuchs and Paola Cillo and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Venturing.