Emma K. Macdonald
About
Emma K. Macdonald has authored 28 papers that have received a total of 1.4k indexed citations.
This includes 19 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Emma K. Macdonald is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United Kingdom, Australia and Norway. Emma K. Macdonald's co-authors include Hugh Wilson, Rosina Watson, Kristian Roed Nielsen, Lucia A. Reisch and Palie Smart and has published in prestigious journals such as Journal of the American Statistical Association, Blood and Journal of Marketing
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