Erich A. Joachimsthaler

26 papers and 2.0k indexed citations i.

Erich A. Joachimsthaler has authored 26 papers that have received a total of 2.0k indexed citations. This includes 7 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Advanced Statistical Methods and Models (4 papers). Erich A. Joachimsthaler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Advanced Statistical Methods and Models (4 papers) and collaborates with scholars based in United States, Germany and Latvia. Erich A. Joachimsthaler's co-authors include John L. Lastovicka, Antonie Stam, David A. Aaker, Ronald E. Michaels and John P. Murry and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.