Erik Maier

24 papers and 579 indexed citations i.

Erik Maier has authored 24 papers that have received a total of 579 indexed citations. This includes 21 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (7 papers). Erik Maier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Germany, United Kingdom and Sweden. Erik Maier's co-authors include Robert L. Wilken, Florian Dost, Anja Weber, Helen Schneider and Jaap E. Wieringa and has published in prestigious journals such as Journal of Marketing, Journal of Cleaner Production and Journal of Advertising