Ernest Cyril de Run

37 papers and 644 indexed citations i.

Ernest Cyril de Run has authored 37 papers that have received a total of 644 indexed citations. This includes 17 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Media, Gender, and Advertising (7 papers). Ernest Cyril de Run is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers) and Media, Gender, and Advertising (7 papers) and collaborates with scholars based in Malaysia, Pakistan and New Zealand. Ernest Cyril de Run's co-authors include Hiram Ting, Muhammad Mohsin Butt, Muhammad Kashif, T. Ramayah and Kim‐Shyan Fam and has published in prestigious journals such as British Food Journal, Journal of Management Development and Journal of Strategic Marketing.