Eugene Sivadas

30 papers and 2.3k indexed citations i.

Eugene Sivadas has authored 30 papers that have received a total of 2.3k indexed citations. This includes 16 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers). Eugene Sivadas is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, South Korea and India. Eugene Sivadas's co-authors include Raj Mehta, Mark S. Johnson, Sejo Oh, Rajdeep Grewal and James J. Kellaris and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science