Eunyoung Sung

18 papers and 419 indexed citations i.

Eunyoung Sung has authored 18 papers that have received a total of 419 indexed citations. This includes 11 papers in Marketing, 9 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers). Eunyoung Sung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, South Korea and The Netherlands. Eunyoung Sung's co-authors include Ohbyung Kwon, Yung Kyun Choi, Sujin Bae, Dai‐In Danny Han and Kwonsang Sohn and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Information Management