Evert de Haan

9 papers and 315 indexed citations i.

Evert de Haan has authored 9 papers that have received a total of 315 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Platforms and Economics (4 papers). Evert de Haan is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Market Behavior and Pricing (6 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in The Netherlands, Germany and China. Evert de Haan's co-authors include Thorsten Wiesel, Peter C. Verhoef, P.K. Kannan, F. Javier Sesé and Iguácel Melero‐Polo and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science