Ewa Masłowska

33 papers and 932 indexed citations i.

Ewa Masłowska has authored 33 papers that have received a total of 932 indexed citations. This includes 29 papers in Sociology and Political Science, 20 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers). Ewa Masłowska is often cited by papers focused on Digital Marketing and Social Media (23 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in United States, The Netherlands and Germany. Ewa Masłowska's co-authors include Edward C. Malthouse, Vijay Viswanathan, Bas van den Putte, Edith G. Smit and Su Jung Kim and has published in prestigious journals such as Computers in Human Behavior, Frontiers in Psychology and Decision Support Systems