Su Jung Kim

27 papers and 777 indexed citations i.

Su Jung Kim has authored 27 papers that have received a total of 777 indexed citations. This includes 22 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Communication. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Social Media and Politics (7 papers). Su Jung Kim is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Social Media and Politics (7 papers) and collaborates with scholars based in United States, The Netherlands and South Korea. Su Jung Kim's co-authors include Edward C. Malthouse, Ewa Masłowska, Vijay Viswanathan, Rebecca Jen-Hui Wang and Ho Kim and has published in prestigious journals such as Computers in Human Behavior, Decision Support Systems and Journal of Advertising