Fareena Sultan

31 papers and 3.1k indexed citations i.

About

Fareena Sultan has authored 31 papers that have received a total of 3.1k indexed citations. This includes 14 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers). Fareena Sultan is often cited by papers focused on Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, Latvia and Canada. Fareena Sultan's co-authors include Andrew J. Rohm, Donald R. Lehmann, Tao Gao, Glen L. Urban and John U. Farley and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research

In The Last Decade

Rankless by CCL
2025