Fayaz Ali
About
Fayaz Ali has authored 17 papers that have received a total of 356 indexed citations.
This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Fayaz Ali is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in China, Pakistan and France. Fayaz Ali's co-authors include Muhammad Zubair Tauni, Qingyu Zhang, Tanveer Ahsan, Muhammad Ashfaq and Saira Begum and has published in prestigious journals such as Journal of Cleaner Production, Journal of Retailing and Consumer Services and Journal of Services Marketing
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