Francis Mulhern
About
Francis Mulhern has authored 24 papers that have received a total of 1.0k indexed citations.
This includes 11 papers in Marketing, 6 papers in Economics and Econometrics and 2 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Francis Mulhern is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States and Latvia. Francis Mulhern's co-authors include Robert P. Leone, Alan M. Wald, Edward C. Malthouse, Jerome D. Williams and William E. Cain and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
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