Francis Piron

13 papers and 614 indexed citations i.

Francis Piron has authored 13 papers that have received a total of 614 indexed citations. This includes 8 papers in Marketing, 5 papers in Sociology and Political Science and 1 paper in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (2 papers). Francis Piron is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (5 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in Singapore, United States and Hong Kong. Francis Piron's co-authors include Murray Young, Joel Saegert and Geraldine Fennell and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Journal of Consumer Marketing