Francisco Guzmán
About
Francisco Guzmán has authored 86 papers that have received a total of 1.8k indexed citations.
This includes 49 papers in Marketing, 36 papers in Sociology and Political Science and 16 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (44 papers), Digital Marketing and Social Media (33 papers) and Customer Service Quality and Loyalty (14 papers). Francisco Guzmán is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (44 papers), Digital Marketing and Social Media (33 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in United States, United Kingdom and Mexico. Francisco Guzmán's co-authors include Audhesh K. Paswan, Vishrav Chaudhary, Lucia Specia, Eric Kennedy and Cleopatra Veloutsou and has published in prestigious journals such as Journal of Business Research, Atmospheric Environment and The Journal of Physical Chemistry A
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