Eric Kennedy
About
Eric Kennedy has authored 7 papers that have received a total of 300 indexed citations.
This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers). Eric Kennedy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in United States, Norway and Germany. Eric Kennedy's co-authors include Francisco Guzmán, Nicholas Ind, Holger J. Schmidt, Joel M. Rawson and Michael Lee and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Journal of Brand Management
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