Frank Germann

16 papers and 954 indexed citations i.

Frank Germann has authored 16 papers that have received a total of 954 indexed citations. This includes 11 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Frank Germann is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, France and United Kingdom. Frank Germann's co-authors include Rajdeep Grewal, Pradeep K. Chintagunta, Gary L. Lilien, Stephen J. Anderson and Naufel J. Vilcassim and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of the Academy of Marketing Science