Fraser McLeay
About
Fraser McLeay has authored 37 papers that have received a total of 2.3k indexed citations.
This includes 17 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (7 papers). Fraser McLeay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (9 papers) and Environmental Sustainability in Business (7 papers) and collaborates with scholars based in United Kingdom, France and New Zealand. Fraser McLeay's co-authors include Vignesh Yoganathan, Victoria‐Sophie Osburg, Jessica Lichy, Chrysostomos Apostolidis and Raffaele Filieri and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics
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