Vignesh Yoganathan
About
Vignesh Yoganathan has authored 27 papers that have received a total of 886 indexed citations.
This includes 16 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (10 papers), AI in Service Interactions (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Vignesh Yoganathan is often cited by papers focused on Digital Marketing and Social Media (10 papers), AI in Service Interactions (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United Kingdom, France and Germany. Vignesh Yoganathan's co-authors include Victoria‐Sophie Osburg, Fraser McLeay, Hongfei Liu, Waldemar Toporowski and Werner H. Kunz and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Business Ethics
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