Werner H. Kunz
About
Werner H. Kunz has authored 64 papers that have received a total of 3.9k indexed citations.
This includes 35 papers in Sociology and Political Science, 33 papers in Marketing and 21 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (33 papers), Customer Service Quality and Loyalty (21 papers) and Service and Product Innovation (14 papers). Werner H. Kunz is often cited by papers focused on Digital Marketing and Social Media (33 papers), Customer Service Quality and Loyalty (21 papers) and Service and Product Innovation (14 papers) and collaborates with scholars based in United States, Germany and United Kingdom. Werner H. Kunz's co-authors include Jochen Wirtz, Stefanie Paluch, Benedikt Jahn, Anton Meyer and Kristina Heinonen and has published in prestigious journals such as Journal of Business Research, Trends in Genetics and Tourism Management
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