Anton Meyer
About
Anton Meyer has authored 19 papers that have received a total of 400 indexed citations.
This includes 12 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers). Anton Meyer is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Germany, United States and Singapore. Anton Meyer's co-authors include Werner H. Kunz, Silke Bartsch, Bernd H. Schmitt, B. Rosenbusch and Bernd Stauß and has published in prestigious journals such as Journal of Business Research, International Journal of Research in Marketing and International Journal of Service Industry Management
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