Füsun F. Gönül
About
Füsun F. Gönül has authored 28 papers that have received a total of 969 indexed citations.
This includes 19 papers in Marketing, 12 papers in Management Science and Operations Research and 10 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (19 papers), Innovation Diffusion and Forecasting (7 papers) and Pharmaceutical industry and healthcare (5 papers). Füsun F. Gönül is often cited by papers focused on Consumer Market Behavior and Pricing (19 papers), Innovation Diffusion and Forecasting (7 papers) and Pharmaceutical industry and healthcare (5 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Füsun F. Gönül's co-authors include Kannan Srinivasan, Peter T. L. Popkowski Leszczyc, Chun Qiu, Byung-Do Kim and Frenkel Ter Hofstede and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Management Science
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