Ganesh Iyer
About
Ganesh Iyer has authored 46 papers that have received a total of 2.2k indexed citations.
This includes 23 papers in Marketing, 17 papers in Management Science and Operations Research and 16 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (14 papers) and Digital Platforms and Economics (11 papers). Ganesh Iyer is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (14 papers) and Digital Platforms and Economics (11 papers) and collaborates with scholars based in United States, Hong Kong and Canada. Ganesh Iyer's co-authors include David Soberman, Amit Pazgal, Yuxin Chen, J. Miguel Villas‐Boas and Vineet Padmanabhan and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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