Gary T. Ford

38 papers and 1.4k indexed citations i.

Gary T. Ford has authored 38 papers that have received a total of 1.4k indexed citations. This includes 9 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Decision-Making and Behavioral Economics (3 papers). Gary T. Ford is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Decision-Making and Behavioral Economics (3 papers) and collaborates with scholars based in United States, United Kingdom and Latvia. Gary T. Ford's co-authors include John E. Calfee, I. Tucker, Manoj Hastak, Martha M. Gillis and David A. Aaker and has published in prestigious journals such as Journal of Marketing, The Journal of Physical Chemistry B and Langmuir