Geng Cui

57 papers and 2.3k indexed citations i.

Geng Cui has authored 57 papers that have received a total of 2.3k indexed citations. This includes 29 papers in Marketing, 20 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (18 papers) and International Business and FDI (10 papers). Geng Cui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (18 papers) and International Business and FDI (10 papers) and collaborates with scholars based in Hong Kong, United States and China. Geng Cui's co-authors include Ling Peng, Man Leung Wong, Chunyu Li, Hon‐Kwong Lui and Xiaoyan Yang and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science