Geoff Bick

26 papers and 390 indexed citations i.

Geoff Bick has authored 26 papers that have received a total of 390 indexed citations. This includes 13 papers in Marketing, 11 papers in Strategy and Management and 6 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Marketing and Advertising Strategies (5 papers) and Business Strategies and Innovation (4 papers). Geoff Bick is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Marketing and Advertising Strategies (5 papers) and Business Strategies and Innovation (4 papers) and collaborates with scholars based in South Africa, United States and United Kingdom. Geoff Bick's co-authors include Russell Abratt, Stephanie Townsend, John M. Luiz, Johan P. Reyneke and Mike Bendixen and has published in prestigious journals such as International Marketing Review, Journal of Marketing Management and Journal of Product & Brand Management