Geoff Lancaster

54 papers and 889 indexed citations i.

Geoff Lancaster has authored 54 papers that have received a total of 889 indexed citations. This includes 21 papers in Marketing, 15 papers in Sociology and Political Science and 15 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (12 papers). Geoff Lancaster is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in United Kingdom, Australia and Lebanon. Geoff Lancaster's co-authors include Wilson Ozuem, Kerry E. Howell, David Walters, Paul Reynolds and John Day and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.