George A. Luffman
About
George A. Luffman has authored 13 papers that have received a total of 538 indexed citations.
This includes 4 papers in Strategy and Management, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (2 papers), Customer Service Quality and Loyalty (2 papers) and Marketing and Advertising Strategies (1 paper). George A. Luffman is often cited by papers focused on Innovation and Knowledge Management (2 papers), Customer Service Quality and Loyalty (2 papers) and Marketing and Advertising Strategies (1 paper) and collaborates with scholars based in United Kingdom, Canada and United States. George A. Luffman's co-authors include C. Brooke Dobni, Richard Reed, Stuart Sanderson, Dawn Dobni and Stephen F. Witt and has published in prestigious journals such as Strategic Management Journal, Long Range Planning and Industrial Marketing Management
In The Last Decade
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