George Christodoulides
About
George Christodoulides has authored 55 papers that have received a total of 3.5k indexed citations.
This includes 42 papers in Marketing, 37 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (33 papers) and Customer Service Quality and Loyalty (13 papers). George Christodoulides is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (39 papers), Digital Marketing and Social Media (33 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in United Kingdom, United Arab Emirates and Switzerland. George Christodoulides's co-authors include Nina Michaelidou, Leslie de Chernatony, Nikoletta‐Theofania Siamagka, Cleopatra Veloutsou and Sheena Leek and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.
In The Last Decade
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